Happy New Year, friends! As we welcome 2025, I want to take a moment to reflect on the journey of Breakin' Atoms Clothing Brand and share the exciting vision for what lies ahead. My name is Rich Preval, though many also know me as Gunna Gatsby. Breakin' Atoms has been a journey of passion and purpose, a blend of creativity, resilience, and learning, all aimed at creating something that inspires individuality and innovation.

Looking back, 2024 was a year filled with challenges and growth. Staying consistent was the plan, but it wasn’t always easy. From crafting creative products to improving our presence on social media and our website, every step required focus and persistence. The clothing industry is vast, with countless brands vying for attention. That’s why I am deeply grateful for every customer and supporter who has chosen Breakin' Atoms. Your faith in our brand fuels my determination to make it a household name.

Last year was also one of personal growth for me. With a background in marketing, I spent the year diving deeply into subjects that would enhance my understanding of the fashion industry. Learning about fabrics, from knits to the GSM (grams per square meter) that define cloth weight, and mastering sizing standards were just some of the lessons gained through trial and error. While looking overseas for specific fabrics and the best manufacturers, we found exceptional companies in Pakistan, Japan, and Peru. I could have never imagined, at the start of this journey, that I would one day have weekly conversations with people from these countries. These partnerships have been invaluable, and I plan to visit their facilities in the future to strengthen our relationships and grow our businesses together. Partnering with overseas factories, narrowing down our brand identity, and managing the daily demands of running a fashion line were often daunting but ultimately rewarding.

Inspiration plays a key role in shaping Breakin' Atoms, and one name that continues to influence my vision is Hankook Kim, the visionary behind Gentle Monster. His brand started as eyewear but has since transcended its primary product to redefine what a brand can mean in the broader context of human experience. Kim's approach to building Gentle Monster is nothing short of revolutionary. By giving his internal staff a stake in the business, he created a team deeply invested in the brand's success. This collaborative ethos propelled Gentle Monster to global recognition, with stores that are not just retail spaces but immersive experiences featuring robotics, art installations, and an unparalleled blend of technology and design.

Gentle Monster has expanded its offerings beyond eyewear, entering the realm of food with their creatively crafted cakes and sound with innovative headphones. The brand seems intent on engaging all senses, creating products that push boundaries and reimagine the role of design in everyday life. This is a blueprint for what Breakin' Atoms aspires to achieve—breaking into diverse markets and creating products that resonate on multiple levels of the human experience. While we are still in the early stages, the potential to reach such heights is firmly within our sights. One day, I envision Breakin' Atoms not just as a clothing brand but as a lifestyle entity that redefines creativity and connection.

Every day presented a new challenge, from designing collections and selecting fabrics to writing email campaigns and refining the SEO strategy for our website. These tasks, while not always glamorous, are vital to building a brand that resonates. The creative grind is constant, but it’s one I embrace wholeheartedly. As a designer, I find joy in the meticulous details—whether it’s choosing the perfect material or tweaking a website error.

Breakin' Atoms is more than just a clothing line. It’s a philosophy. The name represents breaking through barriers and overcoming obstacles, whether they are doubts, poor motivation, outdated norms, or even the swag-less. To "break an atom" is to shatter matter, shatter expectations, starting with the smallest, most fundamental element. This mindset is embedded in every product we create.

2024 was about refining the brand’s identity and setting the stage for 2025. We’ve laid the groundwork for an exciting year ahead, filled with new collaborations and innovative collections. Some partnerships will bring fresh perspectives to the brand, while others will reconnect us with familiar collaborators who have been instrumental in our journey. Each collection will tell its own story, offering bold designs and premium-quality products that speak to our ethos of individuality and resilience.

Taking a break from releasing music allowed me to focus entirely on the brand, creating processes that gave me the freedom to explore my creative outlets. In 2025, I aim to bring my music back into the mix, blending it with the energy and vision of Breakin' Atoms. Both pursuits share the same core principles: pushing boundaries and creating something meaningful.

In essence, Breakin' Atoms stands for breaking through mediocrity and embracing confidence. Inspired by figures like Pharrell, Nipsey Hussle, and Jay-Z, I’m motivated to take risks and use the talents God has given me to their fullest potential. Running this brand hasn’t been easy, but the support from my community makes the marathon worthwhile.

As we step into this new year, I am excited for what’s to come. The year ahead holds immense promise, with opportunities to grow the brand, connect with our audience, and deliver collections that inspire. Thank you for being a part of this journey and for believing in what Breakin' Atoms represents. Let’s make 2025 a year of breaking barriers and creating something extraordinary together.

Welcome to the next chapter of Breakin' Atoms. Let’s shatter the ordinary.